Yellow dress sales soar on the eBay fashion charts thanks to
The Duchess of Cambridge’s golden touch
eBay.co.uk has seen an astounding 95%* rise in the sales of yellow dresses in-between the first and second sightings of consistent trendsetter HRH The Duchess of Cambridge wearing citrus tones during The Royal Couple’s 19-day Australian and New Zealand tour.
Arriving in sunny Sydney, Australia wearing a striking, canary yellow pencil dress by London designer Roksanda Ilincic, Kate looked every inch the immaculate fashionista (despite being cheekily labelled a ‘banana’ by The Duke of Cambridge.) Four days later, Kate was pictured in a pastel number for Easter Sunday at Taronga Zoo with William and George, causing the total sales of yellow dresses on the UK site to almost double during this period.
Kate is not alone in her fondness for the summery hue. The yellow trend is on the up in the UK, with the likes of Susanna Reid pictured in a lemon yellow frock for Good Morning Britain as well as Hollywood sweetheart Emma Stone, who wore a fiery full-length yellow gown to The Amazing Spider-Man 2 premiere in London, last week.
In addition, sales of both floral and green dresses spiked hugely overnight from the moment Kate was pictured wearing these styles during the tour.
|
Sales of green dresses** |
+88% |
|
Sales of floral dresses*** |
+94% |
eBay spokesperson, Laura Wilkinson-Rea comments, “The Duchess of Cambridge’s wardrobe undeniably affects what’s in when it comes to style-hunting on eBay, with sales consistently skyrocketing after she is photographed in the latest trend. From dresses to must-have accessories, there are loads of brand new items on eBay.co.uk for your yellow fashion fix.”
To make eBay your one-stop fashion destination, visit www.ebay.co.uk
*eBay internal data: Period of 16th – 20th April 2014
**eBay internal data: Period of 12th - 13th April 2014-04-28
***eBay internal data: Period of 19th – 20th April
ENDS
For more information please contact:
Exposure on behalf of eBay on:
ebay@exposure.net / 0207 907 7130
or
Lia.Martin@exposure.net / 0207 907 7245
Notes to editors:
eBay Collections is now available on eBay.co.uk, enabling anyone to curate and group items, creating visual stories in a way that’s inspiring, engaging and instantly shoppable. Visit the Lemon Head Collection for more yellow inspiration.
eBay delivers one of the world’s largest online marketplaces to customers via any connected device, connecting people with the things they need and love. Founded in 1995 and opening in the UK in 1999, eBay has more than 18 million unique visitors per a month in the UK and Ireland. Around 70% of listings are for new, fixed-price items and the UK site is home to more than 100 top brands and retailers.
eBay, Inc. enables commerce by delivering flexible and scalable solutions that foster merchant growth through its eBay Marketplaces, PayPal and eBay Enterprise brands. For more information visit www.ebayinc.com