Jet-setting tots set the trends as celebrity babies inspire sales on eBay.co.uk
With celebrity tot, Harper Beckham, gracing the front row of New York Fashion Week and Blue Ivy and North West frequently pictured with their superstar parents around the world, these mini fashionistas are the latest style icons to hit the fashion scene, inspiring sales of baby and toddler items on eBay.co.uk.
Following Harper’s appearance at Victoria Beckham’s Fashion Show, sales of dark-grey toddler party dresses have soared 63% on eBay. Sales of baby bow headbands are also up; over the last two months sales have risen by 30%, no doubt inspired by Harper, North West and Blue Ivy who are regularly pictured with a pretty bow or hair accessory adding the finishing touch to their outfit.
As celebrity parents travel all over the world with their young ones and with new father Simon Cowell joining the parenting club, research from eBay.co.uk has identified the top ten baby essentials for traveling with a tot. The statistics, released to mark the extension of the site’s Baby & Toddler category, show that whether you’re an A-list celebrity jetting between fashion weeks or simply taking a trip to the local shop, there are ten parenting travel essentials:
- Nappies 6. Bottle
- Wipes 7. Car Seat
- Spare clothes 8. Toys
- Changing bag 9. Bib
- Buggy 10. Nappy bag
eBay spokesperson, Laura Wilkinson-Rea says, “With celebrity babies making headlines all over the world, it’s not surprising to see these tiny fashion icons inspiring sales on the site. At eBay we’re excited to announce that we’ve expanded our Baby & Toddler category, a one-stop-shop for baby essentials featuring products from trusted family brands including Mothercare, Mamas & Papas, Toys R Us and Argos, all offering a wide selection of branded items for all baby’s needs.”
eBay.co.uk currently has over 17,000 brand new cots and 23,000 brand new prams and pushchairs listed on site; with at least one pram or pushchair sold every minute.
Visit www.eBay.co.uk/baby-toddler to browse the category today.
ENDS
For more information please contact the eBay press office at Shine Communications on:
eBayteam@shinecom.com or 020 7100 7100
*1000 British parents were surveyed in January 2014
eBay delivers one of the world’s largest online marketplaces to customers via any connected device, connecting people with the things they need and love. Founded in 1995 and opening in the UK in 1999, eBay has more than 18 million unique visitors per a month in the UK and Ireland. Around 70% of listings are for new, fixed-price items and the UK site is home to more than 100 top brands and retailers.
eBay, Inc. enables commerce by delivering flexible and scalable solutions that foster merchant growth through its eBay Marketplaces, PayPal and eBay Enterprise brands. For more information visit www.ebayinc.com