eBay.co.uk launches exclusive collaboration with House of Holland inspired by the label’s AW13 collection
Celebrating London Fashion Week AW13, eBay.co.uk will launch an exclusive collaboration with House of Holland, with all proceeds going to Cancer Research UK. The capsule collection comprising four items - a dress, an oversized slogan t-shirt, an iPhone cover and a pair of tights - will be emblazoned with the signature House of Holland AW13 ‘rave wave’ print. Fans of the label will have access to items inspired by the catwalk long before the AW13 collection is available in-store.
The collection will be available exclusively on eBay.co.uk from 7pm on Saturday 16th February – the same time the House of Holland show begins, until midnight on Sunday 24th February.
The collection is a progression of the relationship between eBay and House of Holland which was established in September 2012 when the label was part of the British Fashion Council’s Fashion Forward initiative, supported by eBay. However, this is the first time eBay.co.uk has worked with a designer on a collection exclusively designed for and stocked on the site.
Melanie Smallwood, head of eBay fashion brands says; “Henry Holland is a fantastic British designer. By collaborating with House of Holland we’ll give the label access to our 17 million eBay shoppers and will also raise funds for Cancer Research UK.”
Henry Holland commented; “The items I’ve designed for eBay have been inspired by my AW13 collection. I’m excited to be able to bring something exclusive and exciting to a completely new audience. I hope I am paving the way for more opportunities for designers coming through the BFC’s Fashion Forward programme.”
Frances Milner, supporter led fundraising director at Cancer Research UK, said: “We’re thrilled Henry Holland and eBay have chosen to support Cancer Research UK with this exciting new range. Henry’s been a keen and active supporter of the charity over recent years, as has eBay for Charity, and we’re very grateful for their support. The funds raised from these exclusive items will go towards vital research and will help us to bring forward the day when all cancers are cured.”
The House of Holland @ eBay collection will be available only to UK customers from 7pm on Saturday 16th February via the eBay Fashion Exclusives platform: http://fashionexclusives.ebay.co.uk/. Items are priced between £25-£100 and will be shipped free to anywhere in the UK. The full pricing details are as follows:
- Dress – £100
- T-shirt – £50
- Tights - £25
- iPhone case - £25
- Ends –
Twitter handle: @eBayFashion_UK #eBayLFW
For more information, please contact Shine Communications on 0207 100 7100 or email:
Bernie Glendennan Bernie.Glendennan@shinecom.com
Ashley Deverell ashley.deverell@shinecom.com
Molly Whitehall molly.whitehall@shinecom.com
eBay in the UK
- Founded in 1999, eBay.co.uk is the UK’s largest online marketplace, providing a platform for over 17 million unique visitors per month[1] to buy and sell new, unique and used items.
- There are around 60 million live listings on the UK site, which has tripled from 20 million in 2009.[2]
- One in two online buyers in the UK visits eBay.co.uk every month.[3]
- eBay.co.uk receives around as many visitors per month as London’s Oxford Street.[4]
- Nearly twice as many people visit eBay.co.uk every month than visit the UK’s four leading shopping centres in the same period.[5]
- eBay is consistently one of the most visited UK retail sites, with around a 15% share of total UK online shopping visits.[6]
- 190,000 registered businesses are currently trading on the site – up from 120,000 in 2009
eBay Fashion
- There are over 600,000 consumer sellers and 40,000 businesses within the fashion category trading on eBay.co.uk.
- Over 4.5 million shoppers visit the fashion category every month. This has increased from around 2 million in March 2010.
- eBay’s UK fashion business grew by between 20-30% in 2011 year on year, outpacing the growth rate of UK e-commerce generally.
- Over 600 dresses are sold every hour on eBay.co.uk.
- A woman’s handbag is sold every 8 seconds on eBay.co.uk
eBay for Charity
- The eBay for Charity programme has raised over £41 million for over 7,000 Charities since 2006
Cancer Research UK
- Cancer Research UK is the world’s leading cancer charity dedicated to saving lives through research
- The charity’s pioneering work into the prevention, diagnosis and treatment of cancer has helped save millions of lives.
- Cancer Research UK receives no government funding for its life-saving research. Every step it makes towards beating cancer relies on every pound donated.
- Cancer Research UK has been at the heart of the progress that has already seen survival rates in the UK double in the last forty years.
- Cancer Research UK supports research into all aspects of cancer through the work of over 4,000 scientists, doctors and nurses.
- Together with its partners and supporters, Cancer Research UK's vision is to bring forward the day when all cancers are cured.
For further information about Cancer Research UK's work or to find out how to support the charity, please call 0300 123 1022 or visit www.cancerresearchuk.org. Follow us
[1] Nielsen Netview March 2012
[2] eBay internal data (Daily Live Listing Count)
[3] Six out ten adults shop online (OECD report, The Future of the Internet Economy, 2012)
[4] London Oxford Street has on average 18.49 million visitors a month (Westminster City Council).
[5] Bluewater, 2.3 million average visitors a month; Lakeside, 2 million average visitors a month; Westfield Stratford, 3.87 million average visitors a month; Westfield London, 2.25 million average visitors a month. (Data from their own websites).
[6] Experian Hitwise August 11, 2012