Dads get the rough end of the deal as eBay.co.uk finds Brits shell out more on Mother’s Day than Father’s Day
In the run up to Father’s Day this Sunday, eBay.co.uk has identified a significant gap between what we’re prepared to spend on our dads for their special day in comparison to our mum’s for Mother’s Day. New research from eBay has found that over a third of Brits (34%) would spend £25-£30 on their mothers, compared to 28% of us who would spend just £5-£10 on our Dads.
Findings show that its the younger generation of Brits that are the most generous when it comes to treating Dads, with one in three (31%) of 16-30 year old surveyed saying that they would up their Father’s Day gift budget to £15. Dads in the South East had better not get their hopes up this Sunday, with 15% of those surveyed from the area admitting to not spending anything at all on their fathers.
According to eBay sales data, it appears that it’s old school Father’s Day favourites that will seemingly be the gift of choice this weekend. Sales of novelty mugs are up 95%* since last month with gift boxed socks up 70%*.
However, it’s a different story when we look back at spending habits earlier in the year for Mother’s Day – when it comes to parting with our pennies it seems it’s mums that reap the benefits. Back in March eBay.co.uk noted that sales of luxury gifts massively peaked ahead of Mother’s Day, with sales of perfume sets up 115%*, sales of woman’s watches rose 68%* and sales of beauty pampering kits also shot up 80%* over March.
Perhaps we’re focussing on celebrations over gifting for dads, as sales of BBQs have shot up 60%* on the site in the run up to the weekend compared to the same time last year, as families across the country are set to celebrate Father’s Day in true Dad fashion and embrace the welcome return of the warm weather this Sunday. eBay has also seen a surge in sales of garden table and chair sets which have risen 55%* over the last month, with sales of sun loungers also on the up, this time by 44%*.
eBay.co.uk spokesman, Steven Heywood said, “It seems that us Brits would prefer to save on dad and splash out on mum when it comes to celebrating Father’s Day and Mother’s Day. As a nation we’re saving our pennies this year and going for old classics as gifts for dads.”
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* eBay internal data