eBay, one of the world’s largest marketplaces, has seen a mammoth 260%* surge in sales of grey wedding dresses since Kim Kardashian’s recent appearance on the cover of Vogue (with fiancé Kanye West), wearing a similar design.
Despite growing rumblings about ‘Kimye’s’ upcoming ceremony in France, the chosen design for Kim’s wedding dress is still tightly under wraps. But it’s the stunning grey number she wore on the fashion bible’s April cover - with a sweetheart neckline and nipped waist - that British brides-to-be are coveting, proving that this surprising trend is one-to-watch this spring.
Muted grey tones, punchy floral designs, pastel blues and girlish greens were among the big hitters at the London Bridal Show in April, all prompting many women to reconsider the conventional white dress. Sales of these fashionable colours have similarly increased on eBay, with green wedding dresses up by 72%, blue gowns by 95%, and floral prints up by an incredible 107%*.
eBay spokesperson, Laura Wilkinson-Rea comments, “Kim Kardashian and Kanye West continue to fascinate us and influence the style agenda, so it comes as no surprise that they have an impact on Britain’s choice of bridal wear. With an incredible selection of over 150,000 new wedding gowns available to buy right now, eBay is an inspiring shopping destination for your special day.”
To make eBay your one-stop bridal fashion destination, visit www.ebay.co.uk
*eBay.co.uk internal data: Period of 21st March – 20th April 2014
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Exposure on behalf of eBay on:
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Notes to editors:
eBay delivers one of the world’s largest online marketplaces to customers via any connected device, connecting people with the things they need and love. Founded in 1995 and opening in the UK in 1999, eBay has more than 18 million unique visitors per a month in the UK and Ireland. Around 70% of listings are for new, fixed-price items and the UK site is home to more than 100 top brands and retailers.
eBay, Inc. enables commerce by delivering flexible and scalable solutions that foster merchant growth through its eBay Marketplaces, PayPal and eBay Enterprise brands. For more information visit www.ebayinc.com