eBay Australia is unveiling its hottest 2022 Christmas toys with classic, sustainable and affordable gifts topping the trends.
Classic toys with a twist
Survey results from eBay Australia reveal the top toys Aussies plan on buying this Christmas are games and puzzles1. With a board game sold every four minutes on eBay Australia2, a love for classics remains strong post-pandemic.
The iconic Rubik’s Cube has soared in popularity by just over 50 percent3 on eBay due to heightened popularity on social media. For kids keen to jump on the trend while challenging themselves, the Rubik’s Impossible Cube takes this classic to the next level.
eBay Australia’s Sophie Onikul says, “Some of the most popular classic toys this year are those with a modern twist and lend themselves to pop culture trends including Monopoly Stranger Things which has jumped more than 280 per cent4 on eBay following the success of the popular Netflix series.
“LEGO® remains a family favourite with a set sold every two minutes on eBay5. With the upcoming release of The Super Mario Bros. Movie, kids will be entertained for hours with LEGO® Super Mario Peach’s Castle.”
Sustainable toys
This year, eBay’s survey results show just over 40 percent6 of Aussies are more likely to buy a toy if they were aware it had been manufactured sustainably compared with previous years. Showing a growing shift towards purchasing sustainable gifts, more than one-third (over 30 percent7) of Aussies are open to buying pre-loved or refurbished toys and a pre-loved toy is sold every minute on eBay8.
Onikul added, “As Australia’s cultural barometer, we see what’s happening in the world reflected on site. Environmentally-friendly toys are big this year with soft, plush toys made from recycled plastics like Resoftables, dolls made from recycled bottle caps, Recyclies & Friends Doll Pack and wooden sandpits trending on eBay.”
Affordable toys
eBay’s survey found kids will still be spoiled this Christmas with most (almost 75 percent9) of us purchasing gifts for children under 12. While gifting remains valued, Aussies are feeling the pinch with two-thirds of Aussies surveyed (almost 60 percent10) saying the price of toys is a major factor in deciding which gifts they will buy due to cost of living pressures this year. Those on a budget can find top toys under $50 on eBay including bubble guns made popular by TikTok like the It's Bubbles Light Bubble Blaster, interactive pets FurFluffs or Galt Slime Lab, great for sensory play.
eBay Australia’s Sophie Onikul says, “Christmas can be an expensive time of the year and with affordability top of mind, eBay has plenty of great toys for less than $50 including handheld bubble guns which have jumped in popularity by almost 1,450 per cent11 since they went viral on social media.”
To help with the cost of Christmas, from 1-10 November, eBay Australia is offering 20% off selected toys, with an additional 5% (total of up to 25%) off selected toys when checking out with Afterpay12.
This Christmas, Aussies can visit eBay to shop the widest range of toys across toy categories including STEM (science, technology, education, mathematics), outdoor, sensory and entertainment-inspired at great prices.
Onikul added, “eBay is helping cash-strapped Aussies spoil their kids and still save big this Christmas with 20% off the hottest toys13. With Australian retailers including Toys R Us, Big W and The Gamesmen, free express delivery with eBay Plus14, and eBay’s Money Back Guarantee, you can rely on eBay for a hassle-free Christmas within your budget and give gifts the kids will love.”
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eBay Australia’s 2022 Christmas trending toys list |
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FurFluffs are sensory toys that can purr, somersault, giggle and play music.
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It’s Bubbles Light Bubble Blaster Inspired by TikTok, the Bubble Blaster lights up, making hundreds of bubbles at a time.
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Plum Play Build & Splash Wooden Activity Table The wooden play table is a sustainable option for water and sand play.
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This new twist on a classic toy is just like the original Rubik’s Cube but changes colour depending on the angle taking it to the next level.
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Recyclings Recyclies & Friends Doll Pack Assortment These cute collectible characters are made from recycled plastic that would have gone to landfill.
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LEGO® Super Mario Peach's Castle With the recent announcement of The Super Mario Bros. Movie, kids can enter into the LEGO Super Mario universe and take on exciting challenges with the Peach's Castle expansion set.
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Mermaid Barbie Power Dolls and Accessories The Little Mermaid fans will love this classic toy gone underwater. The Mermaid Power Doll features interchangeable fins and a hairbrush for Barbie’s extra-long fantasy hair.
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Slime Lab is a great toy for exploring science and sensory play.
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A classic toy inspired by the virtual world of entertainment and popular online game, Roblox.
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VTech JotBot The Smart Drawing Robot This smart drawing robot is a great STEM toy that guides children through the discovery of drawing and coding.
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For free express delivery15, shoppers can choose to join eBay Plus for $4.99 a month or for a $49 annual fee16. New members can start their free 30-day eBay Plus trial here.
For more information, please contact:
Kate Stewart, Pulse
T: 0478 708 043 | E: kate.stewart@ogilvy.com.au
Sophie Bishop, Pulse
T: 0406 136 192 | E: sophie.bishop@ogilvy.com.au
About eBay:
eBay Inc. (Nasdaq: EBAY) is a global commerce leader that connects millions of buyers and sellers in more than 190 markets around the world. We exist to enable economic opportunity for individuals, entrepreneurs, businesses and organisations of all sizes. Founded in 1995 in San Jose, California, eBay is one of the world's largest and most vibrant marketplaces for discovering great value and unique selection. In 2020, eBay enabled over $85 billion of gross merchandise volume. For more information about the company and its global portfolio of online brands, visit www.ebayinc.com.
Footnotes:
1 Research commissioned by eBay Australia and conducted by Pure Profile from 2,011 nationally representative respondents aged 18+ in October 2022
2 eBay Australia sales data 1 Jan – 31 August 2022
3 eBay Australia sales data 1 Jan – 16 May vs 17 May – 29 September 2022
4 eBay Australia sales data 1 Jan – 16 May vs 17 May – 29 September 2022
5 eBay Australia sales data 1 Jan – 31 August 2022
6 Research commissioned by eBay Australia and conducted by Pure Profile from 2,011 nationally representative respondents aged 18+ in October 2022
7 Research commissioned by eBay Australia and conducted by Pure Profile from 2,011 nationally representative respondents aged 18+ in October 2022
8 eBay Australia sales data 1 Jan – 31 August 2022
9 Research commissioned by eBay Australia and conducted by Pure Profile from 2,011 nationally representative respondents aged 18+ in October 2022
10 Research commissioned by eBay Australia and conducted by Pure Profile from 2,011 nationally representative respondents aged 18+ in October 2022
11 eBay Australia sales data 1 Jan – 16 May vs 17 May – 29 September 2022
12 T&Cs apply. Ltd time only. Min spend $30. $300 max discount. 5 redemptions per coupon and 10 items per transaction. 20% off or 25% off with when you check out with Afterpay.
13 T&Cs apply. Ltd time only. Min spend $30. $300 max discount. 5 redemptions per coupon and 10 items per transaction. 20% off or 25% off with when you check out with Afterpay
14 Free express metro delivery excludes WA, NT & TAS. eBay Plus T&Cs apply
15 Free express metro delivery excludes WA, NT & TAS. eBay Plus T&Cs apply
16 $4.99 monthly instalments or $49 annual fee applies post trial. For new members only. eBay Plus T&Cs apply