SAN JOSE, February 25, 2025 – eBay, the largest global online marketplace for trading cards, today launched the “Evolving Shop,” a curated shopping experience of rare trading cards and coveted merchandise inspired by the beloved Pokémon, Eevee, and its evolutions. Prices start at just 9 cents—a nod to Eevee’s nine unique forms—in a three-day, 24-hour auction series leading up to Pokémon Day. With new drops appearing daily at 6:00 a.m. PT from Feb. 25 to Feb. 27, fans have a limited window to bid on highly sought-after collectibles and trading card grails.
2025 has been declared “The Year of Eevee,” marking a major moment for Pokémon collectors worldwide. eBay’s Evolving Shop mirrors Eevee’s transformations, with daily inventory evolutions that allow fans to expand their collections with both modern and vintage Pokémon treasures. Eevee remains one of the most beloved Pokémon among collectors—in 2024, Eevee ranked as the eighth most-searched Pokémon on eBay globally among the original 151 characters. Demand for Eeveelution cards continues to grow, making this exclusive event a must-watch for Pokémon fans.
"Pokémon has been a cornerstone of collecting on eBay for decades, and in 2024, we saw nearly 14,000 searches for ‘Pokémon’ every hour," said Adam Ireland, Vice President and General Manager of Global Collectibles at eBay. "With the Evolving Shop, we’re giving fans something truly special—an exclusive chance to chase rare Eeveelution cards and collectibles in a way that mirrors the excitement of the game itself. Every day, new inventory drops, and just like Eevee, the shop evolves. It’s a fun, dynamic way to celebrate Pokémon Day, and we can’t wait to see collectors jump in."
Evolve Your Collection:
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Starting at 6:00 a.m. PT on Tuesday, Feb. 25 and running through 6:00 a.m. PT on Friday, Feb. 28, fans can shop a curated selection of collectibles featuring the fan-favorite Pokémon, Eevee and its evolutions at ebay.com/evolvingshop.
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Featured inventory will evolve daily, with coveted trading cards and merch dropping at 6:00 a.m. PT through Pokémon Day on Thursday, Feb. 27 in a series of 24-hour auctions starting at just 9 cents, including:
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Nine highly coveted trading cards representing Eevee and its eight evolutions:
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Feb. 25 (Gen 1 Cards)
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Pokémon TCG Eevee 500 Pt. Fan Club Japanese Holo Promo PSA 10
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1999 Pokémon TCG Jungle Vaporeon Test Proof PSA Authentic
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1999 Pokémon TCG Jungle Jolteon Holo PSA 1
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1999 Pokémon TCG Jungle Flareon Holo No Symbol Error Card Misprint PSA 10
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Feb. 26 (Gen 2 Cards)
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Pokémon TCG Neo Discovery 1st Edition Espeon Holo PSA 10
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2021 Pokémon TCG SWSH Evolving Skies Secret Full Art Umbreon VMAX PSA 10
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Feb. 27 (Gen 4 and 6 Cards)
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2021 Pokémon TCG SWSH Evolving Skies Secret Full Art Leafeon VMAX PSA 10
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2021 Pokémon TCG JPN SWSH Evolving Skies Full Art Glaceon VMAX-HYPER PSA 10
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2021 Pokémon TCG SWSH Evolving Skies Secret Full Art Sylveon VMAX PSA 10
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In the U.S., trading cards $250+ are backed by eBay Authenticity Guarantee, ensuring buyers can bid with confidence.
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Fan-favorite merch items featuring Eevee from across Pokémon’s nearly three-decade history, offer something special for every type of collector.
Live Pokémon Shopping and More:
In addition to rare trading card auctions, eBay is hosting live Pokémon-themed events from Feb. 24 to March 2 on eBay Live, eBay’s interactive shopping platform accessible via the eBay app and on desktop. Fans can tune in to shop Pokémon items in real-time with fellow enthusiasts, to experience vintage Pokémon box breaks, $1-start auctions, live appearances from top Pokémon collectors, and shop the popular Prismatic Evolution Elite Trainer Box at MSRP or below. Collectors can also check out an epic curation of over 1,000 Japanese-edition trading cards from Feb 21 to elevate their collections.
Pokémon on eBay – By The Numbers:
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It’s All About Eevee: 2025 was declared “The Year of Eevee” alongside the release of the Prismatic Evolutions set. With rare “Eeveelution” cards now on the market, searches for ‘Eevee’ soared almost 245% compared to January 2024. Eevee’s most popular evolutions on the marketplace in 2024 were: Umbreon, Espeon and Sylveon.
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Dark-Type Treasures: When Prismatic Evolutions launched in January 2025, collectors set their sights on one standout card— a stunning holographic Umbreon. As excitement for the rare Eeveelution spread, global eBay searches for ‘Umbreon’ skyrocketed nearly 500% compared to January 2024, while demand for ‘Umbreon VMAX’ surged 280%.
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Trainers Chase the Shine: Following its January 2025 release, the Prismatic Evolutions expansion set quickly became a must-have for collectors, with global eBay users searching for ‘Prismatic Evolutions’ over 2,700 times per hour.
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The Legends of 151: In 2024, fans searched for their favorite characters from the original Pokémon lineup, with Charizard, Pikachu, Mew, Gengar, Mewtwo, Blastoise, Onix, Eevee, Dragonite and Venusaur dominating the eBay search bar.
About eBay
eBay Inc. (Nasdaq: EBAY) is a global commerce leader that connects people and builds communities to create economic opportunity for all. Our technology empowers millions of buyers and sellers in more than 190 markets around the world, providing everyone the opportunity to grow and thrive. Founded in 1995 in San Jose, California, eBay is one of the world's largest and most vibrant marketplaces for discovering great value and unique selection. In 2023, eBay enabled more than $73 billion of gross merchandise volume. For more information about the company and its global portfolio of online brands, visit www.ebayinc.com.
