eBay UK has unveiled, with scientific fact, that inspired shopping can deliver highs comparable to a racing driver completing a Grand Prix circuit.
The study, in partnership with mind-tech company MyndPlay, was launched to demonstrate how British consumers can put the inspiration back into shopping.
eBay is combining scientific insight with artistic inspiration, this month, in a move to spark more colorful shopping among Brits.
Vice President of eBay UK, Rob Hattrell, said: “eBay is encouraging consumers to reject the boring and beige, and to stop shopping like everybody else. Instead, we want shoppers to be bolder and express their individuality.”
Bringing colorful shopping to life, eBay opened the ultimate inspirational shopping experience, The Art of Shopping, in Central London earlier this week.
The gallery-inspired space, curated by Saatchi Art, is encouraging the public to browse works of art, while wearing a headset that monitors their responses to the peices. The MyndPlay technology will create a personalized shopping cart for each visitor.
Julia Hutton-Potts, Communications Director, eBay UK said: “Our research found that there are two types of shoppers in the UK. The shop-y-cats (almost half of all Brits) who follow the crowd, and those who are truly inspired to shop more individually. So we created an event to take shop-y-cats out of their comfort zone, into the inspiration zone, to shop more personally.”
STAT-ATTACK
- ‘Shop-y-cats’, who make up nearly half of the UK population, and are mostly men, admit to often buying items simply to fit in and "keep up with the Joneses"
- More than four in five ‘Shop-y-cats’ feel the pressure to fit in, and while browsing their mental fatigue increases by 30 per cent every 10 minutes
- This is in sharp contrast with ‘Inspired Shoppers’ who embrace a more intuitive approach, purchasing unique things they truly want, as an expression of their individuality.
- Brain monitors showed that 84 percent of ‘Inspired Shoppers’ experience a prolonged mental high, nearly twice that of ‘Shop-y-cats’, a rush comparable to an F1 driver finishing a race
Read more on this activation by searching #TheArtofShopping and #FillYourCartWithColour on social.
