Privacy Center

1.  Categories of Personal Data Processed

To understand the categories of personal data, including sensitive data, that we collect and process about States consumers, please review Section 4 of our User Privacy Notice.

2.  Purposes for Processing Personal Data

To understand the purposes for which we collect or process personal data, please review Section 5 of our User Privacy Notice.

3.  Personal Data Shared with Third Parties

To understand the categories of personal data that we collect and process about States consumers, please review Section 4 of our User Privacy Notice. To understand the third parties with whom we may share each of these categories of personal data, and the reason your personal data is shared, please review Section 5 of our User Privacy Notice.

We might share personal information for targeted advertising, including identifiers, internet or other electronic network activity, and certain inferences, with third parties such as advertising networks and financial service providers. For more information about advertising, including how we provide customized ads and how you can control your information, please visit our Your Privacy Choices link.
 

4.  Your Privacy Rights

Depending on where you live, you may be able to assert certain rights related to your personal data. We encourage you to visit our Privacy Center Contact page for more information on your rights and our practices. We may deny certain requests where permitted or required by applicable law, including where granting the request would have a negative impact on another's privacy; to protect our rights and properties; where the request is excessive or overly burdensome; or where we suspect fraudulent activity. If we deny your request, we will explain the reasons in our response.

For eBay to fulfill your request, you must provide sufficient information for us to reasonably verify that you are the consumer from whom we collected the personal data. The information you send us to verify your identity will be used for this purpose only.

Subject to certain exceptions, you may be entitled to exercise the following rights:

• Right to Access (also called a “Request to Know”). You may have the right to know certain information about the personal data the business has collected about you and information about our processing activities, including the categories of personal data, the categories of sources from which it is collected, the business or commercial purposes for collecting, selling, or sharing it, and information about third parties to whom we disclose it.
• Right to Portability. Under certain circumstances and to the extent technically feasible, you may have the right to receive personal data we hold about you in a structured, commonly used, and machine-readable format so that you can provide that personal data to another entity.
• Right to Correct. You may have the right to request that we rectify, correct, or update your personal data held by us that is inaccurate.
• Right to Delete. You may have the right to request that we delete the personal data that we hold about you, subject to certain exceptions. For instance, in addition to the exceptions above, we may refuse your right to delete if it is reasonably necessary for us to provide a service requested by you; to perform a contract between us; to maintain functionality and ensure security of our systems; to enable solely expected internal uses of your personal data; to exercise a right provided by law; or to comply with a legal obligation.
• Right to Opt-Out of Sale. You may have the right to opt-out of the sale of your personal data.
• Right to Opt-Out of Targeted Advertising. You may have the right to opt-out of processing of your personal data for purposes of targeted advertising based on your activity across non-affiliated websites, applications, and online services. Like many online marketplaces, we use cookies, pixels, and similar technology, and we share certain information, such as your IP address or device identifiers, to certain third-party advertisers in order to improve your user experience and to optimize our marketing activities. Please note that you may still receive generalized ads after opting out of targeted advertising and your eBay experience may still be personalized based on your eBay activity.
• Right Against Discrimination. You have the right not to be discriminated against for exercising any of the rights described in this section. We will not discriminate against you for exercising or requesting to exercise your privacy rights. 

How to Exercise Your Rights

• Registered eBay users with accounts
  • To exercise your Right to Access and Right to Portability, please go to the Account tab in My eBay, select "Request your eBay data," and follow the instructions to submit your request.
  • For the Right to Delete, please go to our Deleting your data help page, select “Delete My Data” and follow the instructions. We will verify your identity using your existing username and password prior to accepting your request.
  • To exercise your Right to Correct, please go to your eBay Account Settings where you can directly correct your personal data. If you are unable to correct your personal data from Account Settings, please submit your request through our Privacy Center webform.
  • To exercise your Right to Opt-out of Sale or Targeted Advertising at the user-account level, please go to our State Opt-out Rights page or click on “Your Privacy Choices” in our website footer and toggle the switch to “out.” To ensure your choice is permanently associated with your eBay account, please ensure you are logged in to your eBay account before opting out. You may also exercise your opt-out of sale or share right, by going to our Privacy Center webform.
• Depending on where you live, registered and non-registered users can also exercise their Right to Opt-out of Sale or Right to Opt-out of Sharing via the Global Privacy Control (GPC) browser signal. Where legally required, when we detect such a signal, we will honor that choice, including associating it with your eBay account when you are logged in. If not logged in to your eBay account, your request to opt-out will apply only to the browser and the device from which you submit the request. Learn more at the Global Privacy Control website.

• Non-registered eBay users (e.g. guest users) or eBay users with suspended accounts
  • For non-registered eBay users and eBay users with suspended accounts, you may submit your Access, Portability, Correction, and Deletion requests through our Privacy Center webform.
  • eBay users with suspended accounts may be able to directly correct much of their personal data by going to their eBay Account Settings. If you are unable to correct your personal data from Account Settings, please submit your request through our Privacy Center webform.

• To exercise your Right to Opt-Out of Sale or Opt Out of Targeted Advertising, please go to our State Opt-out Rights page or click on “Your Privacy Choices” in our website footer and toggle the switch to “out.” Please note that eBay is unable to permanently opt-out consumers who do not have a registered eBay account. When non-registered users opt-out by clicking the above link and setting the toggle switch to “out,” the opt-out choice will only apply to your use of eBay through the browser used to submit the opt-out request so long as that browser’s cookies are not erased.

• Authorized agents
  • Depending on where you live, you may also be entitled to submit certain requests through an authorized agent. To designate an authorized agent to exercise your rights, we will require written proof that the authorized agent has been authorized to act on your behalf in accordance with applicable law. If you are a registered agent and want to exercise rights on behalf of a user with a registered eBay account in good standing, you should work with the user to submit an access request directly through his or her account.
  • If you are submitting a request to opt-out of sale or targeted advertising, to the extent applicable, on behalf of a person without a registered eBay account or an eBay user with a suspended account, you may submit the request through our Privacy Center webform by clicking here, and selecting “I am a third party making a request on behalf of a data subject.”
  • You will need to provide Proof of Identity (POI) and Proof of Address (POA) for the consumer on whose behalf you are submitting the request and proof that you are authorized to act on their behalf. Only after verifying both your authorization to act and proof of the requestor’s identity will we fulfill the request. Please note that for requests to know or portability, the report containing the consumer’s personal information will be sent directly to the consumer at the email address he or she uses for eBay transactions.
  • If the name, address, or email address you provide us for the consumer on whose behalf you are submitting the request does not match what is in our records, we will not be able to process the request.

• Right to Appeal Denials. Depending on where you live, you may also have the right to appeal if we deny certain requests. For such consumers, you may appeal a denial by following the instructions included in the denial email.
  
  

5.  Additional Information / Contact Us

If you have any questions about this Privacy Notice, our global privacy standards, or our handling of your personal data, you can find additional information and contact details for the eBay Privacy Team on our Privacy Center Contact page.

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1.  Collection of Personal Information

1.1 Categories of personal information that we may collect about California consumers

• Identifiers, including:
  • Information that identifies you, such as your name, address, telephone numbers, email addresses, your username, or your tax identification number that you provide when setting up your eBay account or at a later date; and
  • If you use our payment services as a seller, additional identification information (such as social security number or date of birth), tax identification numbers (such as VAT identification number) and other information that you provide when using our payment services as a seller.
• Characteristics of protected classifications under California or federal law, including:
  • Under certain circumstances, we may collect your age, gender, country of birth, nationality, employment status, family status, or other demographic information.
• Commercial information, including:
  • Information regarding bids, purchases, or sales that you provide in a transaction, and information that is generated as part of one of your transactions or that is linked to your eBay account as a result of a transaction in which you are involved, such as transaction amounts, time, and location of transactions and form of payment or payout method;
  • Financial information such as credit card and account numbers, transaction details, and form of payment;
  • Shipping, billing, and other information you provide, as well as information required for customs clearance, and relevant shipping and tracking information if shipped through one of our programs; and
  • Information that is generated through your other actions when you use our Services and which is linked to your eBay account, such as when you place items in your shopping cart or the watch list, save sellers, searches or interests, or follow users.
• Professional or Employment-Related Data including:
  • Position, role, occupation, previous work experience, or current or former employer, business contact information
• Internet or other electronic network activity information, including:
  • Computer and connection information, such as statistics regarding your use of our Services, information on data traffic to and from websites, referral URL, information on advertisements, your IP address, your access times including accessed pages within our Services, your language settings, and your weblog information; and
  • Model or device type, operating system and version, browser type and settings, device ID or individual device identifier, advertisement ID, individual device token, and cookie-related data (e.g. cookie ID).
• Geolocation information, including:
  • Your general location data (e.g., IP address) and the precise location data of your mobile device when enabled. Please note that for most mobile devices, you can manage or disable the use of precise location services for all applications in the settings menu of your mobile device.
• Sensory information, including:
  • Audio recordings of customer service calls.
• Inferences derived from personal information, including:
  • Information regarding your interactions with our Services, your advertising preferences, and your communications with us;
  • Information about your activities and interactions with our advertising partners including data about the advertisements you were shown, how often they were shown, when and where they were shown, and whether you took any action, such as clicking on an advertisement or making a purchase; and
  • The user segment or category into which you as a user fall, for example: female, 20-49 years old, interested in sneakers.
• Sensitive personal information, including:
  • Government ID numbers (e.g. Social Security Number, driver’s license, passport, etc.)
  • Financial account and log-in information
  • Precise geolocation
  • Information about ethnic/racial origin
  • Contents of communications
  • Biometric Information

Please note that we may not collect each of these categories about every consumer. To understand more about what personal information we collect, please review Section 4 of our User Privacy Notice.

1.2 Categories of sources of personal information that we collect

We receive personal information from a variety of sources, including directly from you, your devices, and from our partners. The categories of sources from which personal information is collected includes:

• You
• eBay customers
• eBay Companies and Affiliates
• Advertising networks
• Service providers (including Internet Service Providers or ISPs)
• Government entities and other public sources
• Operating systems and platforms
• Social networks
• Data brokers and other data providers
• Vendors and suppliers
• Credit agencies or bureaus
• Other sources as listed in Section 4 of our User Privacy Notice

1.3 Business or commercial purpose for collection

To understand the purposes for which we collect personal information, please review Section 5 of our User Privacy Notice.

2.  Categories of Personal Information Disclosed for a Business Purpose

We share personal information with service providers, contractors, and other third parties. The following Table 2.1 lists the categories of personal information disclosed for a business purpose and the categories of recipients who have received this personal information. Please note that not every one of the following categories may apply to your personal information.

Table 2.1 

2.2 Data Retention

The specific retention periods for personal information are documented in our regional data retention guidelines. The time we retain personal information may vary depending on the Services (as defined in our User Agreement) we provide, and our legal obligations under applicable law. The following factors typically affect the retention period:

• Necessity for the provision of our Services
  This includes things such as executing the User Agreement with you, maintaining and improving the performance of our products, keeping our systems secure, and maintaining appropriate business and financial records. Most retention periods are determined on the basis of this general rule.
  
  
• Consent-based processing of personal information
  If we process personal information on the basis of consent (including consent to the extended storage), we store the information for as long as necessary in order to process it according to your consent.
  
  
• Statutory, contractual or other similar obligations
  We may be required to retain information for certain periods of time pursuant to applicable laws or official orders (e.g. for legal compliance, tax, accounting or auditing purposes), or to detect and prevent fraudulent or illegal activity on eBay. We may also retain personal information relating to pending or future legal disputes. Personal information contained in contracts, notifications and business letters may be subject to statutory storage obligations. We store the data for as long as necessary to comply with these obligations.
   

3.  Categories of Personal Information “Shared” and “Sold”

We share and sell personal information under California Privacy Laws. The following Table 3.1 lists the categories of personal information that are “shared” or “sold”, and the categories of recipients who receive this information.

In the table below, we identify as a “sale” and a “share” the categories of personal information that eBay discloses to third parties for advertising purposes, which allows them to tailor your online experience, provide relevant content to you and measure its effectiveness. For more information about advertising, and how you can control how your information is shared, please visit our AdChoice page.

Table 3.1

4.  Children

We do not knowingly collect, disclose, or sell the personal information of consumers under the age of 16. According to our User Agreement, children under the age of 18 are not permitted to use our Services. If you are a parent or guardian and become aware that your child has provided us with personal information, please contact us and we will work with you to address the issue.

5.  Your Privacy Rights

The California Privacy Laws provide various rights to California residents. These include rights to access, deletion, correction, portability, opt-out, and non-discrimination. This section provides more information about each right and how California consumers can exercise these rights. We also encourage you to visit our Privacy Center Contact Page for more information on your rights and our practices.

We will make commercially reasonable efforts to identify your personal information that we collect, process, store, disclose and otherwise use, and to respond to your requests. We reserve the right to charge a reasonable fee, or decline to act upon a request, if it is excessive or overly burdensome. If we deny your request, we will explain the reasons in our response. 

For eBay to fulfill your request, you must provide sufficient information for us to reasonably verify that you are the consumer from whom we collected the personal information. The information you send for us to verify your identity will be used for this purpose only. If we are unable to verify your identity or if we suspect fraudulent activity, we may decline to comply with your request. 

• Right to Access (also called a “Request to Know”). California consumers have the right to request that we disclose the personal information that we collect, use, disclose, and sell. This includes the right to request the categories of personal information we have collected about them, the categories of sources of personal information, the business or commercial purpose for collecting or selling personal information, the categories of third parties with whom we share or sell personal information, and the specific pieces of personal information we have collected. We try to fulfill access requests within 45 days of receiving the request. If we need more time or additional information to fulfill your request, we will write to let you know.
• Right to Correct. Subject to some exceptions, California consumers have the right to request the correction of personal information we have collected from them. Corrections made to your eBay profile will be made immediately. Correction requests submitted through a webform may take up to 45 days to fulfill. If we need more time or additional information to fulfill your request, we will write to let you know.
• Right to Delete. Subject to some exceptions, California consumers have the right to request the deletion of the personal information we have collected from them. Deletion requests may take between 30 and 60 days to fulfill (depending on whether you have recently sold on eBay as we must meet our commitment under eBay’s Money Back Guarantee policy). If we need more time or additional information to fulfill your request, we will write to let you know.
• Right to Portability. Under certain circumstances and to the extent technically feasible, California consumers have the right to receive personal information we hold about them in a structured, commonly used, and machine-readable format so that you can provide that personal information to another entity. When you make a request to know specific pieces of information, the report we will provide will be in a structured, commonly used, and machine-readable format.
• Right to Opt Out of Sale. You have the right to opt-out of the Sale of your personal information. “Sale” is defined broadly under California Privacy Laws to include the transfer of personal information to third parties in exchange for monetary or other valuable consideration, which includes practices common among online marketplaces.
• Right to Opt Out of Sharing. You have the right to opt-out of the Sharing of your personal information. “Share” is defined under the California Privacy Laws to include the transfer of personal information to third parties for cross-context behavioral advertising purposes. Like many online marketplaces, we use cookies, pixels, and similar technology, and we Share certain information, such as your IP address or device identifiers, to certain third-party advertisers in order to improve your user experience and to optimize our marketing activities. You have the right to direct us not to Share or use your personal information for cross-context behavioral advertising purposes. Please note that you may still receive generalized ads after opting out of targeted advertising.
• Right to Limit the Use of Sensitive Personal Information. To the extent your sensitive personal information (as that term is defined under California Privacy Laws) is used to infer characteristics about you, you have the right to direct us to stop such processing of your sensitive personal information for such purposes. eBay does not use your sensitive personal information to infer characteristics about you or limits its use to purposes authorized by CPRA Section 1798.121(a).
• Right Against Discrimination. You have the right not to be discriminated against for exercising any of the rights described in this section. eBay will not discriminate against you for exercising or requesting to exercise your privacy rights noted above.

How to Exercise Your Rights

• Registered eBay users with accounts
  • We are required to verify your identity before fulfilling a Request to Know, a Request to Delete, or Portability and Correction requests. For requests made through your account, we will verify your identity using your existing username and password prior to fulfilling your request.
    • To exercise your Right to Know and Right to Portability, please go to the Account tab in My eBay, select "Request your eBay data," and follow the instructions to submit your request.
    • To exercise your Right to Delete, please go to our Deleting your data help page, select “Delete My Data,” and follow the instructions.
    • To exercise your right to correct, please go to the Account tab in My eBay where you can directly correct your personal information. If you are unable to correct your personal information from Account Settings, please submit your request through our Privacy Center webform.
  • To exercise your Right to Opt-out of Sale or Sharing at the user-account level, please go to our opt-out page or click on “Your Privacy Choices” in our website footer and toggle the switch to “out.” To ensure your choice is permanently associated with your eBay account, please ensure you are logged in to your account before opting out. You may also exercise your opt-out of sale or share right, by going to our Privacy Center webform.

• Non-registered eBay users (e.g. guest users) or eBay users with suspended accounts
• For non-registered eBay users and eBay users with suspended accounts, you may exercise your Rights to Know, to Delete, to Portability and to Correction by webform or email a by going to our Privacy Center webform.
• Please note that we are required to verify your identity before fulfilling a Request to Know, a Request to Delete, or Portability and Correction requests. After we receive your request, we will contact you for Proof of Identity (POI) and Proof of Address (POA). Only after verifying your identity will we fulfill the request. If the name, address, or email address you provide does not match our records, we will not be able to process the request.
• To exercise your Right to Opt-out of Sale or Right to Opt-out of Sharing, go to our opt-out page or click on “Your Privacy Choices” in our website footer and switch the toggle to “out”. Please note that eBay is unable to permanently opt-out consumers who do not have a registered eBay account. When non-registered users opt-out by clicking the above link and setting the toggle switch to “out,” the opt-out choice will only apply to your use of eBay through the browser used to submit the opt-out request so long as that browser’s cookies are not erased.
• Registered and non-registered users can also exercise their Right to Opt-out of Sale or Right to Opt-out of Sharing via the Global Privacy Control (GPC) browser signal. Where legally required, when we detect such a signal, we will honor that choice, including associating it with your eBay account when you are logged in. If not logged in to your account, your request to opt-out will apply only to the browser and the device from which you submit the request. Learn more at the Global Privacy Control website.

• Authorized agents
• If you are a registered agent and want to submit a request on behalf of a California consumer with a registered eBay account in good standing, you should work with the user to submit an access request directly through his or her account.
• If you are submitting a request on behalf of a person without a registered eBay account or an eBay user with a suspended account, you may submit the request through our Privacy Center webform or email by clicking here, and selecting “I am a third party making a request on behalf of a data subject.”
• You will need to provide Proof of Identity (POI) and Proof of Address (POA) for the consumer on whose behalf you are submitting the request and proof that you are authorized to act on their behalf. Only after verifying both your authorization to act and proof of the requestor’s identity will we fulfill the request. Please note that for requests to know or portability, the report containing the consumer’s personal information will be sent directly to the consumer at the email address he or she uses for eBay transactions.
• If the name, address, or email address you provide us for the consumer on whose behalf you are submitting the request does not match what is in our records, we will not be able to process the request.
   

6.  CCPA Metrics

The CPRA requires us to track and publish the below metrics for the previous calendar year. The below metrics are our calculations from June 1, 2023 to May 31, 2024, and include requests from all individuals in the U.S.

 *eBay provides its users with a short grace period to withdraw/cancel deletion and access requests. Most “denied” deletion and access requests (requests that were not complied with in whole or in part) were withdrawn/cancelled by users.

7.  Do Not Track

California law requires us to let you know how we respond to web browser Do Not Track (DNT) signals. Because there currently isn't an industry or legal standard for recognizing or honoring DNT signals, we don't respond to them at this time. For more information about our privacy practices, please see our User Privacy Notice.
 

8.  California’s “Shine the Light” Law 

If you are a California resident, you are entitled once a year, free of charge, to request and obtain certain information regarding our disclosure, if any, of certain categories of Personal Information to third parties for their direct marketing purposes in the preceding calendar year. eBay does not share personal information with third parties for their own direct marketing purposes without obtaining your consent or providing the ability to opt-out.

9.  Cookies 

We encourage you to manage your browser-based cookies by adjusting your device browser settings (e.g., Chrome, Edge, Firefox, Internet Explorer, or Safari). For more detailed information about our practices related to cookies, web beacons and similar technologies, please see our Cookie Notice.
 

10.  Security and Protection of Personal Information

For more information on how we protect your personal information from unauthorized use and access, visit Section 10 of our User Privacy Notice.

11.  Contact Us

If you have any questions about this California Privacy Notice, our global privacy standards, or our handling of personal information, you can find additional information and contact details for the eBay Privacy Team on our Privacy Center Page.

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