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IMPACT REPORT

IMPACT REPORT

We strive to lead the way for meaningful ecommerce.

At eBay, our goal is to make selling and buying equitable, attainable, and sustainable.
We’ve built a marketplace that extends the life of goods, strengthens our global community, and helps lead commerce in a more sustainable direction.
Image of Jamie Iannone, eBay President and CEO.

In 2025, we celebrated eBay’s 30th anniversary, marking three decades of our commitment to sustainability and recommerce. From the beginning, we’ve built a marketplace that extends the life of goods, strengthens our global community, and helps lead commerce in a more sustainable direction.

That commitment remains core to who we are and drives progress on behalf of our customers and the entire eBay community.

As a global marketplace where millions of pre-loved and refurbished items find new owners every day, eBay helps advance a more circular economy. Last year alone, we helped divert more than 71,000 metric tons of pre-loved items from landfill. That’s about 27 Olympic Pools’ worth—a reminder that so many transactions on eBay contribute to a more sustainable future.

Each year, we strive to use less energy, consume fewer resources, reduce emissions, and advance toward our goal of achieving net-zero carbon emissions by 2045. Our teams innovate across the business in support of this goal by harnessing AI and other technologies to enhance our customer experiences and make it easy to participate in recommerce.

Looking back, I’m proud of what we’ve achieved and the values we’ve upheld as we’ve grown. I’m energized by the opportunities in front of us — and by the innovation that will continue to shape our future.

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Jamie Iannone
President and CEO
100 %
renewable energy supported eBay operations
$ 5.3 B
positive economic impact from recommerce
9.7 K
sellers attended OPEN25

Explore our initiatives and programs.

Our Impact Goals

We continuously track and evaluate our impact efforts to achieve ambitious targets. Explore our 2025 and 2030 goals and progress.

Overview

Issues Material to eBay

As part of our governance of sustainability matters, we continue to evolve our process to monitor issues material to eBay. As global sustainability reporting regulations come into focus, requirements like the European Union Corporate Sustainability Reporting Directive (“CSRD”) necessitate changes to materiality assessment procedures, including assessing impacts, risks, and opportunities annually.

Our approach assesses sustainability risks and opportunities from a double materiality perspective, considering both financial impacts to our business as well as the impact our business has on society and the environment.

Sustainability Materiality Matrix

Supporting entrepreneurs and small businesses is a core focus of eBay’s business. Other high-priority material issues include ensuring seller transparency and buyer protections.

About this chart: Sustainability Materiality Matrix

This materiality matrix illustrates sustainability issues material to eBay measured according to increasing business impact along the x-axis and increasing environmental and social impact along the y-axis. In this view, key issues related to sustainable commerce are highlighted in green. Key issues with low business impact and low environmental and social impact include accessibility of platform, biodiversity and ecosystems, censorship and free expression, corporate political responsibility, packaging practices of sellers, operational waste, and tax policy and transparency. Key issues with high business impact and high environmental and social impact include cybersecurity and data privacy; greenhouse gas emissions and energy footprint; employee diversity, inclusion and belonging; employee culture and retention; ethics and compliance; recommerce and sustainable consumption; responsible and sustainable AI; seller transparency and protections; employee health and wellbeing; and supporting entrepreneurship and small business. Leadership and board diversity and inclusion, water stewardship, and inclusive and diverse seller community are shown as high environmental and social impact issues with lower business impact.

Several entities acknowledged our culture, workplace, and responsible business practices in 2025.

In addition to our 2025 impact goals, we support the United Nations Sustainable Development Goals (SDGs) through our platform, initiatives, and business operations. Below are six SDGs where we align our efforts.